18 3 / 2014

28 8 / 2012

31 7 / 2012

18 7 / 2012

Imagine if YA novels like The Hunger Games or The Divergent series had a transmedia component from the beginning? We’d read Katniss’s blog, buy baked goods online from Peeta’s bakery or who knows what else! A new series, Girl Heart Boy by Penguin is actually incorporating multimedia and transmedia storytelling as they prep for the first book’s release in August. It’s pretty awesome and I’m excited to see what they do here - this could have a huge impact not the way we consume and digest stories going forward. 

18 7 / 2012

02 7 / 2012

Coca-Cola is using transmedia storytelling in their olympic branding. Click here to learn more about the campaign featuring a beat maker, SMS, websites/apps and customized messaging.

Coca-Cola is using transmedia storytelling in their olympic branding. Click here to learn more about the campaign featuring a beat maker, SMS, websites/apps and customized messaging.

28 6 / 2012

28 6 / 2012

28 6 / 2012

12 6 / 2012